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The beauty of a dream that becomes a jewel
Zahir Gioielli is a brand of high-end jewelry in 18kt gold, diamonds, colored stones, pearls, and platinum.
In 1989, entrepreneur and gemologist Angelo Belfiore created his first jewelry line to coincide with the opening of his first historic store at Via Giordano Bruno 151, Misterbianco.
Our first store is proving to be a success.
In the following years, we continued to develop new ideas to expand our business in order to welcome our customers into ever larger and more harmonious spaces.
We decided to expand our showroom from 50 square meters to 350 square meters.
This led us to increase the production of our jewelry line which, starting in 1997, after a careful study of the brand, found the name Zahir Gioielli™.
It all starts with inspiration.
An intuition, a feeling that you manage to express through a drawing, a sketch of our jewels, with the aim of giving shape to every emotion you are experiencing in that precise moment and that you want to capture and share in part.
Like our most original collections.
Passion for one's work, whatever it is, leads us to continually experiment.
Experimentation with shapes and a curiosity about the variety of gems are our main ingredients in creating increasingly fascinating and majestic jewels.
Without ever forgetting the main actor: our loyal customers who every day encourage us to improve every aspect of our company and Zahir creations.
Following several parallel entrepreneurial ventures, such as the opening of three Swarovski franchises in the Catania area and another boutique in the Etnapolis shopping center, we grew increasingly aware of the need to turn Zahir into a brand.
Thanks to the experience we've gained over the years in various sectors, which has led us to create synergistic relationships with several factories, we've managed to achieve faster and more flexible production of our products.
Conception, planning, stylistic choice and design are the heart of the Zahir brand.
Some of our items are created and displayed to give our customers the opportunity to observe them in our boutiques.
Perhaps during a public event, or during a private negotiation, or even when we hold a workshop and give people the opportunity to wear our creations.
The combinations of different materials give us the opportunity to entertain our customers by telling stories.
Stories of the genesis of a product with complex forms but concise beauty.
Like the collection above: a rose gold weave that finds its place among its pearls; embellished with diamonds that confer exclusivity and refinement.
Every Zahir creation, from the smallest to the most exclusive, is accompanied by a certificate certifying the quality of its strictly natural stones.
A true identity card of the jewel.
One of the aspects we intend to focus on most is transparency with our customers.
We are happy to make you happy to the extent of renewed trust through our daily actions and the consideration you deserve.
In 2019 we opened our Catania boutique with a revolutionized format.
BS LAB is a multidisciplinary and contemporary jewelry space dreamed up by second-generation entrepreneur Salvo Belfiore and designed by architect Francesco Lipari.
Upon entering the BS LAB, you will immediately be immersed in the space dedicated to the Zahir jewelry line, displayed here in windows specially designed to emphasize the Belfiore family's skilled craftsmanship.
This area is easily reconfigurable and, in just a few minutes, can become a comfortable space for presentations and talks that will engage visitors through numerous activities.
Events in partnership with local and international brands.
As in the case of Tesla and the presentation, with accompanying test drive, of its Model 3 Long Range.
Customers have the opportunity to access all initiatives inside and outside the boutique.
Access to our events is reserved for our customers only.
Receive your order immediately and pay in 3 to 12 installments.
Our team is always available to you 24/7.
We deliver all jewelry in Zahir personalized packaging.
Engrave a name, letter, or a date that's important to you, at no additional cost.
